A.R.E. Outstanding Merit Award

Orchard Supply Hardware, Santa Rosa, California

are_osh2010-article

Creating a series of neighborhoods that target consumers by specific zones, Orchard Supply created a Zen-like shopping environment by stripping away the unnecessary. Zones were created and reinforced through decor, color blocking, finishes, and clusters of fixtures. The Outdoors Zone, for example, is characterized by a leafy green palette and galvanized and corrugated metals, while the Indoors Zone has painted beadboard materials and a marigold color scheme, and Hardware and Tools features brick red detailing and raw construction-grade flakeboard. A classic truck, reminiscent of the store’s original co-op members, serves as an entry area merchandising prop for seasonal displays


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